Based in Kitchener, Ontario.
My purpose is building digital products that add value to all actors in a system: Users, clients, social and business stakeholders, also ecosystems and communities.
My background lies on industrial and product design, and my focus is leading strategies that takes the most from people and technology to solve problems through human centered design.
My process starts by setting business and product goals, understanding user needs through user research and catalyze the information to validate hypothesis, iterate prototypes at all level of fidelity, then handoff the right documentation for developers.
Apr 2017 to date
As I learned digital design early in my career, I had the opportunity to design websites for clients in LATAM
Websites for LATAM food design network 2017 and 2019
A/B Testings for local entrepreneurships
Brand, Identity and service design for local businesses
Feb 2019 to Jun 2019
Academic internship where I designed websites and digital strategy for a local company.
UX research and strategy to identify clients needs and respond to them
Website design and content management
Digitalization for inner processes
Jun 2021 to date
I build a team from scratch to offer consultancy services in UX research and design strategy fields for many local clients.
Service design and implementation.
Workshops for UX Research and Team building.
Digital business strategy.
Dic 2019 to May 2021
I worked for the biggest beer company building inner digital products, improving processes and employee experience.
Deep user research around LATAM.
Design systems from scratch.
Multiple projects with differents goals and segments.
Jun 2021 to May 2023
I embrace the challenge of design an ecommerce builder for the biggest tech LATAM company.
Research and testing with final users to iterate experience.
Design templates with atomic system.
Sitebuilder redesign
Bachelor of Arts in Industrial Design by National University of Colombia | (Feb 2014 - Dec 2019)
By Echos Desirable Futures Lab | (Oct 2021)
By Association of Master Trainers | (Oct 2020)
By Certiprof | (Jul 2020)
By Globant | (Sep 2019)
Coreditec | (Sep 2016)
Information Architecture
Problem and opportunity framing
User interface design
User experience research
Wireframing & prototyping
Digital product strategy
Responsive and adaptative design
Usability testing
Usability testing
Html & CSS foundations
Assertive communication
Storytelling and pitching
Team player
Empathy
Leadership and proactivity
Group management
Workshop designer and facilitator
Negociation
Stakeholder & Clients management
Figma
Webflow
Maze
Notion
Trello & Jira
Adobe Illustrator & Photoshop
Optimal workshop
Mural - Miro - Figjam
Scrum
Give a look to some projects I am proud of.